The quality of a product is often insufficient when you wish to sell it.
The market is saturated with products of the same kind or similar to that marketed by your company.
In the case of goods sold in supermarkets, the packaging must attract the attention of the buyers in a very short time interval.
Therefore packaging design is very important. For a design to be quality packaging must have the following characteristics:
- easily stand out
- information contained is easily perceived
- inspire confidence in product quality